Brand and UX/UI designer

alina firica

I have six years of experience of brand and UX/UI design in the tech industry.

So far, I helped companies like Philip Morris International and Wiredelta strengthen their
online brand identity through carefully crafted media, pixel-perfect designs, and ever-improving
user experience.

Anything short of that goes straight back into the backlog.

[email protected]

@alinafirica

Copenhagen, Denmark

Download resume (PDF)

Work Experience

Brand and UX/UI designer

2018 – Present

Wiredelta

  • Copenhagen

My tasks revolve around helping Wiredelta and its clients grow their online presence, build strong and consistent brand identities, and attract new users and partners.

To grow Wiredelta, I proposed and implemented a new brand design focused on what value Wiredelta brings. I also created a digital marketing team to help boost Wiredelta’s SEO rank.

My biggest contribution to Wiredelta’s portfolio is my collaboration with Phillip Morris (PMI). I have been managing the IQOS online stores for PMI Denmark and Sweden since January 2022, and in May 2022 I rebranded and took over the OmaVape website for PMI Finland.

Results

  • Reached an average of 12.000 monthly organic visits to Wiredelta.com
  • Grew Wiredelta's portfolio by bringing in new long-term projects
  • Strengthen Wiredelta portfolio through Agile project management and Graphic and UX/UI design consultancy for existing clients

Skills gained

  • Graphic and UX/UI designs, Brand management, Agile project management. Teamwork and leadership

VP of Marketing (volunteer)

2018 – 2023

Project management institute young professionals

  • Copenhagen

As volunteers, our goal was to introduce young professionals to project management and promote the Project Management Institute membership. 

For this, we organized and hosted several online and offline events where we shared our experiences and skills, discussed situations and how to overcome them, new technologies, user experience best practices, and more.

Results

Skills gained

  • Communication and teamwork, data analysis and user understanding

Education

BA degree

2016 – 2018

digital Concept development

  • Copenhagen

KEA – Københavns Erhvervsakademi

Skills gained from courses and projects

  • Understanding how to start a project, wireframing and UI design, project management

AP degree

2015 – 2016

Marketing management

  • Copenhagen

CBA – Copenhagen Business Academy

Skills gained from courses and projects

  • Brand management, digital marketing, user data analysis and user understanding

tools and certificates

prototyping and UI design

photo and video editing

Illustrations and iconography

  • Adobe After Effects

Web design

  • WordPress and Ellementor

Skills

Graphic and UX/UI design 

CSS and HTML

Brand design

Agile project management

Communication management

Teamwork and leadeship

Languages

English

Professional

Romanian

Native

Danish

Enthusiastic beginner

Passions and hobbies

  • Sketching
  • Graphic and UX/UI design
  • Gaming
  • Travelling
  • Good food
  • Reading
  • True crime (don't judge...)
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